Welcome to Watch Dealers UK
WatchDealers UK is the trusted marketplace for buying and selling pre-owned luxury watches. Built specifically for the UK trade, our platform connects serious buyers with verified watch dealers — without the hidden costs, inflated margins, or commissions found on traditional platforms. Whether you’re buying a Rolex Submariner, selling an Audemars Piguet, or browsing vintage Omega Speedmasters, WatchDealers UK offers a direct, fairer way to access the luxury watch market.
How did it all begin?
After years in the UK watch industry, we realised most platforms were built to serve themselves — not the dealers or the buyers. High commissions, bloated fees, and price markups had become the norm.
We saw countless deals fall apart because of fees, delays, and lack of trust. So we created WatchDealers UK: a platform where real UK watch dealers could list directly, and buyers could access trade-level prices — with zero commission.
Our mission
Our mission is to make luxury watch trading in the UK more transparent, efficient, and fair for everyone involved.
We don’t interfere with your deal. Sellers keep 100% of the sale. Buyers pay only what the seller asks. All transactions are handled directly — we just provide the technology, trust, and visibility.
By removing the middleman, we help reduce watch prices, increase dealer profit margins, and build trust between buyer and seller.
Who is our site for?
WatchDealers UK is built for two groups:
1.Verified UK watch dealers and trade suppliers – tired of paying platforms to access their own customers. You want more control, fewer fees, and better profit margins.
2.Serious watch buyers and collectors – looking to save money and buy with confidence from trusted UK sellers. You want better prices on Rolex, Patek Philippe, Omega, Cartier, and more — without inflated markups.
Whether you’re buying your first luxury watch or running a trade business, this is your platform.